behavioral economics

11 articles

The Attention Economy: How Platforms Monetize Human Focus and Its Costs

Human attention is a scarce resource traded in billion-dollar markets. Examine how the attention economy works, how platforms capture and sell attention, and what research shows about its costs.

9 min readBehavioral Economics

Black Market Economics: How Shadow Economies Form and How Big They Get

Shadow economies account for 15–60% of GDP in many countries. This article examines how black markets form, the economic forces that sustain them, and how governments attempt to measure them.

9 min readBehavioral Economics

Conspicuous Consumption: Thorstein Veblen's Theory and the Modern Luxury Market

Thorstein Veblen's 1899 theory of conspicuous consumption argued that the leisure class purchases goods primarily to signal wealth and social status rather than for functional use. More than a century later, the global luxury goods market—valued at over $1.5 trillion—is built on exactly the mechanism he described.

9 min readeconomics

Freemium Business Models: The Economics of Giving Products Away for Free

Freemium converts 2–5% of free users to paying customers. Examine the unit economics, conversion rate research, psychological mechanisms, and when the model succeeds or fails.

9 min readBehavioral Economics

Loss Aversion: Why Losses Hit Twice as Hard as Gains

Kahneman and Tversky's Prospect Theory shows losses feel roughly twice as painful as equivalent gains. Explore the endowment effect, status quo bias, framing, and investment implications.

9 min readloss aversion

Loss Aversion: Why Losing $100 Hurts More Than Gaining $100 Feels Good

Explore loss aversion and prospect theory, the groundbreaking research by Kahneman and Tversky showing that losses loom larger than gains in human decision-making.

9 min readBehavioral Economics

Planned Obsolescence: How Companies Engineer Products to Expire and the Legal Battles

In 1932, industrial designer Bernard London proposed planned obsolescence as a Depression-era economic stimulus. Today it is embedded in everything from smartphone batteries to printer ink cartridges—and faces a growing legal and regulatory backlash centered on right-to-repair legislation and EU product durability rules.

9 min readeconomics

Platform Economics and Network Effects: Why Winner-Take-All Markets Form

Network effects make platforms more valuable as they grow, creating winner-take-all dynamics. Examine the economics of two-sided markets, tipping points, and how platforms sustain dominance.

9 min readBehavioral Economics

The Economics of Crime: Becker's Model and Why Deterrence Has Limits

Gary Becker's 1968 rational choice model transformed criminology. Explore how economists model criminal behavior, what empirical research shows about deterrence, and where the model breaks down.

9 min readBehavioral Economics

Gig Economy Economics: Platform Labor, Misclassification, and Income Volatility

59 million Americans do gig work. Examine the economic forces behind platform labor, the worker classification debate, income volatility research, and the policy responses across jurisdictions.

9 min readBehavioral Economics

Veblen Goods: Why Demand for Luxury Items Rises When the Price Goes Up

Most goods follow the law of demand: as price rises, demand falls. Veblen goods do the opposite—higher prices signal higher status, making them more desirable. From Hermès Birkin bags to luxury cars, the economics of Veblen goods reveal how social signaling can invert basic market logic.

9 min readeconomics