Question 1

What is a color palette?

Accepted Answer

A color palette is a curated set of colors chosen to work harmoniously together in a design. Palettes typically consist of 3–6 colors and are used to create visual consistency across a website, app, or brand. They are derived using color theory relationships such as complementary, analogous, or triadic schemes.

Question 2

What are complementary colors?

Accepted Answer

Complementary colors are pairs of colors that sit directly opposite each other on the color wheel, such as red and green, or blue and orange. When placed side by side they create maximum contrast and visual vibrancy. In design, one color is typically dominant and the other is used as an accent.

Question 3

What is the difference between analogous and triadic color schemes?

Accepted Answer

Analogous color schemes use three colors that are adjacent on the color wheel (e.g., blue, blue-green, green), creating a harmonious, low-contrast look. Triadic schemes use three colors evenly spaced 120° apart on the wheel (e.g., red, yellow, blue), producing a vibrant, high-contrast palette with more variety.

Question 4

How do I choose colors for a website?

Accepted Answer

Start with a primary brand color, then use color theory to derive supporting colors. Ensure sufficient contrast ratios for accessibility (WCAG AA requires at least 4.5:1 for body text). A common approach is the 60-30-10 rule: 60% dominant neutral, 30% secondary color, and 10% accent color.

Question 5

What is a monochromatic color scheme?

Accepted Answer

A monochromatic color scheme uses variations of a single hue by adjusting its tint (adding white), shade (adding black), and tone (adding gray). The result is a clean, cohesive look that is easy on the eyes. It is commonly used in minimalist and professional designs where subtlety is preferred over contrast.

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